2026 Is the Year of Mandatory QR Codes & Digital Product Passports

From August 2026, K-beauty products sold in the EU will require a QR-code–based Digital Product Passport. Product storytelling will need to be backed by verified digital data.

PPWR: The New Standard for K-Beauty in Europe

Compliance is now a "license to operate" in the EU. Learn how the new PPWR impacts K-beauty—from the "50% empty space" rule to mandatory recyclability grades.

UK Packaging EPR 2026: Why K-Beauty Brands Should Care

From 2026, UK packaging rules make material choice a direct cost and margin driver for K-beauty brands.

IOR and the deferral system

Exporting to Europe creates a heavy VAT burden for sellers. The UK’s PVA system offers relief by deferring VAT payments and improving cash flow.

EPR Germany - Single-use Plastic Regulation

EU’s 2019 directive led Germany to require registration for single-use plastic producers, aiming to cut plastic waste, protect health, and support sustainability.